PRIVACY POLICY
Effective Date: June 16, 2026
Entity Responsible: WePlai LLC, a Georgia limited liability company
Platform: ATR, a mobile application operated by WePlai LLC
Contact: support@atredit.com
1. OVERVIEW
ATR (“ATR,” “we,” “us,” or “our”) is a platform for uploading, viewing, rating, commenting on, saving, showcasing, and competing with video content.
This Privacy Policy explains how we collect, use, disclose, retain, and protect personal information when you access or use our website, mobile application, and related services (collectively, the “Services”).
ATR is operated by WePlai LLC, a Georgia limited liability company located in the United States.
2. ELIGIBILITY & SCOPE
ATR is available only to users who are 13 years of age or older and located in the United States, United Kingdom, European Union, European Economic Area, or any other country or region where we make the Services available.
This Privacy Policy applies to personal information processed by WePlai LLC in connection with users who access or use the Services.
ATR is not intended for children under 13. We do not knowingly collect personal information from children under 13.
If you are located in the European Union or European Economic Area, certain countries may require parental or guardian consent for users under the applicable digital age of consent in that country. If such consent is required by law, you may use ATR only with the consent and supervision of your parent or legal guardian.
3. INFORMATION WE COLLECT
A. INFORMATION YOU PROVIDE
We may collect information you choose to provide, including:
Account Information: username, email address, date of birth or age information, country or region, profile image, avatar, bio, and profile details
Authentication Information: email address and/or phone number used for login, security, verification, or one-time passcodes
User Content: videos, edits, captions, comments, profile showcases, reports, and other content you submit or post
Contest and Game Information: contest entries, game mode participation, rankings, trophies, results, stats, player cards, rank level, season progress, and related competitive activity
Profile and Library Information: saved edits, favorite videos, showcased edits, past edits, past games, library items, and profile display preferences
Communications: messages sent to support, feedback, survey responses, reports, complaints, appeals, or other correspondence
Media Permissions
With your permission, ATR may access:
Photo / Media Library: to allow you to select and upload content
Camera: if you choose to record directly within the app
Microphone: if needed for recording video or audio directly within the app
We access only the files or features you choose to use. We do not scan or collect your entire media library. You can revoke device permissions at any time in your device settings.
B. INFORMATION COLLECTED AUTOMATICALLY
When you use the Services, we may automatically collect:
Device and Usage Data: device type, operating system, app version, IP address, device identifiers, timestamps, crash logs, diagnostics, and performance data
Log and Event Data: app opens, screen views, feature usage, feed activity, video views, watch history, scroll activity, rating activity, saves, favorites, comments, comment history, game participation, contest results, moderation events, and security logs
Content Interaction Data: videos viewed, ratings submitted, comments submitted, edits saved, favorites, profile visits, showcased edits, library activity, and interactions with feeds or contests
Feed and Recommendation Signals: information used to organize, rank, recommend, display, or distribute content, such as ratings, watch activity, saves, favorites, recency, content metadata, contextual groupings, safety signals, anti-abuse signals, and technical performance signals
Coarse Location Data: approximate location inferred from IP address, such as country, region, state, or city-level location, used for availability, compliance, safety, fraud prevention, analytics, and security
Push Notification Data: device tokens and notification preferences, if you enable push notifications
C. INFORMATION FROM SERVICE PROVIDERS
We may receive limited information from service providers that help operate the Services, such as:
Hosting and infrastructure providers
Analytics and performance monitoring tools
Email and SMS delivery providers
Authentication and security vendors
Abuse prevention and moderation vendors
Crash reporting and diagnostics providers
Customer support tools
App store, billing, or subscription providers, where applicable
These providers process information on our behalf or as otherwise described in their own terms and privacy policies.
4. HOW WE USE INFORMATION
We use personal information to:
Operate, maintain, and provide the Services
Create, authenticate, and manage user accounts
Enable video uploads, viewing, rating, commenting, saving, favoriting, and profile features
Operate contests, game modes, rankings, trophies, seasons, player cards, stats, and competitive features
Provide libraries, past game history, watch history, comment history, saved edits, favorite videos, and profile showcases
Organize, rank, recommend, and display content in feeds and other parts of the Platform
Enforce platform rules, moderation decisions, Community Guidelines, Content Policy, and Terms of Service
Detect, prevent, and investigate fraud, abuse, bots, manipulation, harassment, security threats, and platform integrity issues
Respond to support requests, reports, appeals, complaints, and communications
Improve performance, reliability, safety, design, and user experience
Conduct internal analytics and product development
Comply with legal obligations, including copyright, DMCA, data protection, consumer protection, safety, and regulatory obligations
Protect the rights, safety, and interests of ATR, users, rights holders, and the public
We do not sell personal information.
We do not use personal information for targeted advertising or cross-context behavioral advertising.
5. USER-GENERATED CONTENT & PUBLIC VISIBILITY
Content you upload or submit may be visible to other users, including videos, edits, usernames, avatars, captions, profile information, showcased edits, rankings, trophies, player cards, stats, and other platform activity.
Do not include personal information in content that you want to keep private.
Ratings may be anonymous or not publicly attributed to other users, but we may retain internal logs of ratings for security, moderation, fairness, analytics, anti-abuse, and platform integrity purposes.
Comments may be anonymous or not publicly attributed to other users where the Platform offers anonymous commenting. Anonymous commenting does not mean your activity is anonymous to ATR. We may internally associate comments with your account for moderation, safety, legal compliance, anti-abuse, and platform integrity purposes.
If you showcase edits on your profile, such as your top 3 edits, those edits may be visible to other users.
If you save, favorite, comment on, rate, or watch content, that activity may be stored and may be visible to you in your profile tab, history, library, or related features. Some activity may also be used internally to operate the Services.
6. MINORS AND TEEN USERS
ATR is available only to users aged 13 and older.
For users aged 13–17:
We collect only information reasonably necessary to operate, secure, and improve the Services
We do not sell personal information
We do not use targeted advertising or cross-context behavioral advertising
We limit sharing to service providers and situations necessary for platform operation, safety, legal compliance, and user protection
We may apply additional safety, privacy, visibility, moderation, or content restrictions
We provide reporting and safety tools appropriate for younger users
Parents or guardians may contact us at support@atredit.com to exercise applicable privacy rights on behalf of a minor, subject to verification.
7. HOW WE SHARE INFORMATION
We may share personal information in the following ways:
A. With Service Providers
We may share information with vendors and service providers that help us operate the Services, including hosting, storage, analytics, security, moderation, communications, customer support, crash reporting, diagnostics, authentication, and infrastructure.
B. For Legal, Safety, and Platform Integrity Reasons
We may disclose information when we believe it is necessary to:
Comply with applicable law, regulation, legal process, or government request
Enforce our Terms of Service, Community Guidelines, Content Policy, DMCA Policy, or other policies
Respond to copyright, intellectual property, illegal content, safety, or rights-related reports
Detect, prevent, or investigate fraud, abuse, bots, manipulation, harassment, security incidents, or platform integrity issues
Protect the rights, safety, property, or interests of ATR, users, rights holders, or the public
C. Business Transfers
We may share or transfer information in connection with a merger, acquisition, financing, restructuring, bankruptcy, sale of assets, or similar business transaction, subject to appropriate confidentiality protections.
D. With Your Direction or Consent
We may share information when you direct us to do so or provide consent.
E. Public or Platform Visibility
Some information is shared by design when you use the Platform, including content you upload, profile information, showcased edits, rankings, trophies, player cards, stats, comments, and other visible activity.
We do not sell personal information.
We do not share personal information for cross-context behavioral advertising.
8. DATA RETENTION
We retain personal information only as long as reasonably necessary for the purposes described in this Privacy Policy, including:
Operating the Services
Maintaining user accounts
Providing contests, rankings, trophies, seasons, stats, player cards, libraries, histories, and profile features
Enforcing policies and resolving disputes
Preventing fraud, abuse, manipulation, and security threats
Complying with legal obligations
Maintaining business records and backups
Retention periods may include:
Account data: for the duration of the account plus a reasonable backup and legal compliance period
User Content: for as long as the content remains on the Platform or as otherwise needed for moderation, legal, backup, or compliance purposes
Contest, ranking, trophy, season, stats, and library data: for as long as needed to provide the Services, maintain historical records, resolve disputes, prevent abuse, or comply with law
Watch history, comment history, saved edits, and favorites: for as long as needed to provide user-facing features or until deleted, reset, or no longer needed
Moderation, safety, fraud, and security logs: typically up to 24 months, unless a longer period is reasonably necessary for legal, safety, fraud prevention, dispute resolution, or compliance reasons
Legal compliance records: as required or permitted by law
Information may be anonymized or aggregated and used for analytics, safety, product development, and business purposes.
9. SECURITY
We use reasonable administrative, technical, and physical safeguards to protect personal information, including encryption in transit, access controls, monitoring, and security practices appropriate to the nature of the information.
No system is completely secure. You are responsible for maintaining the confidentiality of your account credentials and for using the Services safely.
10. YOUR PRIVACY RIGHTS – UNITED STATES
Depending on your state of residence, including states such as California, Virginia, Colorado, Connecticut, Utah, and others, you may have rights to:
Access personal information
Correct inaccurate personal information
Request deletion of personal information
Obtain a copy of certain personal information
Opt out of certain processing, where applicable
Appeal a denied privacy request
We do not sell personal information and do not share it for cross-context behavioral advertising.
To exercise your rights, email support@atredit.com with the subject line “Privacy Request.”
We may verify your identity before responding. We will respond within the timeframe required by applicable law.
11. UK & EEA PRIVACY ADDENDUM
This UK & EEA Privacy Addendum applies to users located in the United Kingdom, European Union, and European Economic Area. It supplements the main Privacy Policy and explains how WePlai LLC processes personal data under applicable data protection laws, including the UK General Data Protection Regulation, the EU General Data Protection Regulation, and related data protection laws.
11.1 Data Controller
For the purposes of UK and EU data protection laws, the data controller is:
WePlai LLC
3343 Peachtree Rd NE
Suite 145 PMB 423
Atlanta, GA 30326
United States
support@atredit.com
Where required by applicable law, we may provide additional EU/EEA representative or contact details in the App, on our website, or through other accessible means.
11.2 Lawful Bases for Processing
Under UK and EU data protection laws, we process personal data only when a lawful basis applies. These bases may include:
Contract
We process personal data to provide and operate the Services, including account creation, authentication, content uploads, video viewing, ratings, comments, saves, favorites, contests, rankings, trophies, seasons, player cards, library features, profile features, and support.
Legitimate Interests
We process personal data where necessary for our legitimate interests or the legitimate interests of others, including to:
Maintain platform security
Prevent fraud, abuse, bots, manipulation, and harassment
Enforce platform rules and community standards
Moderate content and protect users
Improve functionality, performance, reliability, and user experience
Operate feeds, recommendations, rankings, and platform integrity systems
Protect the rights and safety of users, ATR, rights holders, and the public
We balance these interests against your rights and freedoms as required by law.
Consent
We rely on consent where required, including for optional device permissions, push notifications, certain cookies or tracking technologies, and certain processing for minors where applicable law requires parental or guardian consent.
You may withdraw consent at any time through device settings, account settings, or by contacting us, where applicable.
Legal Obligation
We process personal data when necessary to comply with legal obligations, including copyright and intellectual property obligations, data protection obligations, consumer protection laws, child safety obligations, law enforcement requests, regulatory requirements, and legal claims.
11.3 Special Category Data
We do not intentionally request or require users to provide special category data, such as information about health, race, ethnicity, political opinions, religion, sexual orientation, or biometric data.
Users should not include sensitive personal information in videos, comments, captions, profile content, or support messages unless necessary.
If users voluntarily submit sensitive information through User Content or communications, we may process it only as necessary to provide, moderate, secure, or comply with legal obligations related to the Services.
11.4 Automated Systems, Feeds and Recommendations
ATR may use automated systems and platform signals to organize, rank, recommend, display, moderate, or distribute content.
These systems may consider signals such as:
Ratings
Watch activity
Saves or favorites
Comments
Contest activity
Content metadata
Recency
Contextual grouping of edits
Safety and moderation signals
Anti-abuse signals
Technical performance
Randomization or fairness-related systems
These systems help us operate feeds, contests, rankings, safety systems, recommendations, and platform integrity features.
ATR does not make decisions based solely on automated processing that produce legal effects concerning you or similarly significant effects, unless we provide notice and a lawful basis where required.
11.5 International Data Transfers
ATR is operated from the United States.
If you are located in the United Kingdom, European Union, or European Economic Area, your personal data may be transferred to and processed in the United States and other countries where our service providers operate. These countries may have data protection laws that differ from those in your country.
Where required by applicable law, we rely on appropriate safeguards for international transfers, such as contractual protections, standard contractual clauses, UK-approved transfer mechanisms, data protection addenda, and technical and organizational safeguards.
11.6 Your UK, EU and EEA Privacy Rights
If you are located in the United Kingdom, European Union, or European Economic Area, you may have the following rights, subject to certain limitations:
Right of access: request a copy of your personal data
Right to rectification: correct inaccurate or incomplete personal data
Right to erasure: request deletion of personal data
Right to restrict processing: ask us to limit how your personal data is used
Right to object: object to processing based on legitimate interests
Right to data portability: receive certain personal data in a structured, commonly used, machine-readable format
Right to withdraw consent: where processing is based on consent
Right to complain: lodge a complaint with your local data protection authority
To exercise these rights, contact us at:
support@atredit.com
Subject line: “UK/EU Privacy Request”
We may request verification of your identity before responding.
11.7 Complaints
If you are located in the United Kingdom, you have the right to lodge a complaint with the UK Information Commissioner’s Office.
If you are located in the European Union or European Economic Area, you have the right to lodge a complaint with your local data protection authority.
We encourage users to contact us first so we can address concerns directly.
11.8 Children and Teen Users – UK, EU and EEA
ATR is available only to users aged 13 and older.
For users under 18:
We limit data collection to what is reasonably necessary to operate, secure, and improve the Services
We do not sell personal data
We do not use targeted advertising
We may apply privacy-protective defaults, safety tools, reporting tools, moderation tools, and visibility restrictions
We aim to present privacy information in a way that is understandable to younger users
We may require parental or guardian consent where required by local law
11.9 Conflicts
If there is any conflict between this UK & EEA Privacy Addendum and the main Privacy Policy, this Addendum controls for users located in the United Kingdom, European Union, or European Economic Area.
12. CHILDREN’S PRIVACY
ATR is not intended for children under 13.
If we learn that personal information from a child under 13 has been collected, we will delete it promptly.
If you believe that a child under 13 has provided personal information to ATR, contact us at support@atredit.com.
13. THIRD-PARTY LINKS AND SERVICES
The Services may link to third-party websites, apps, platforms, or services. Their privacy practices are governed by their own policies.
We are not responsible for third-party privacy practices.
If you access ATR through Apple, an app store, social platform, login provider, device feature, or other third-party service, that third party may process information according to its own terms and privacy policy.
14. CHANGES TO THIS POLICY
We may update this Privacy Policy from time to time. If changes are material, we may provide notice through the App, website, email, or other reasonable means.
Continued use of the Services after the effective date of an updated Privacy Policy constitutes acceptance of the updated Privacy Policy, where permitted by law.
15. CONTACT US
Questions or requests regarding this Privacy Policy:
WePlai LLC
3343 Peachtree Rd NE
Suite 145 PMB 423
Atlanta, GA 30326
United States